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The tweet said, “Every time a hot, new GPU comes out, I get pushed a tiny bit more toward building a PC.” Because I was so excited at the possibility of it coming out on PC, we reached out to Woodworth, who said this: “As a small company, to date we’ve been focused on making high-quality Mac software.
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While Divergent still hasn’t made Windows versions of their apps, I did recently see a tweet from EditReady, ScopeBox and ClipWrap developer Mike Woodworth ( in early May that made me think it might be on their radar. The only thing that left me wanting more was the fact it was a Mac-only product. It’s been almost two years since I first reviewed Divergent Media’s video transcoder EditReady version 1.0.2… and I was thoroughly impressed with the speed and ease of use.
At the forefront of production technology for decades, the newly appointed Hedge advisors will offer guidance on evolving market dynamics, product evolution and customer experience.Īffordable transcoding and monitoring solutions The financial transactions coincide with three strategic advisor appointments to help take the company through its next stage of growth: investor Bayes, industry executive Estelle McGechie and noted filmmaker Robin Moran. The expansion and acquisitions were made possible by a $3 million round of seed funding led by Steve Bayes in participation with other private media industry investors. They are doing amazing things, and we see this as just the beginning of an amazing industry evolution and partner collaboration.” “Colourlab is a great step forward towards enabling that, and it’s the main reason why we are investing in their seed round. Within a few years, a non-destructive color workflow will become the most important cornerstone for any production,” Matthijs says. Consistent with Hedge’s overriding ethos of efficiency and time savings, Hedge’s investment into the color-focused technology company will help further commoditize workflows, enabling an even wider pool of users to participate in production and post production. Colourlab’s AI-driven color grading technology enables users to match the color essence of a film clip and accurately apply it to a single clip or hundreds automatically. Hedge is also the lead investor in Colourlab’s seed round, which was completed earlier this year. We are moving quickly, and our customers can expect exciting new products born from EditReady, Scopebox and Hedge technologies.” “Customers will have a more complete and friction-free workflow, with experts they can tap into. That’s why we’re acquiring Divergent Media’s applications,” explains Paul Matthijs, co-founder and CEO of Hedge. “To remove even more workflow friction, we need to be able do more with video itself. With access to these technologies, Hedge plans to consolidate and improve its products without losing the essence of any of them. Thoughtful design runs through the company’s products, making them easy to use.ĭivergent Media tools help with DIT, editing, finishing and transcoding.
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Hedge’s software intelligently transfers video content from cameras to multiple storage media and allows video editors to collaborate across the cloud. Hedge, a creator of software for video pros, is growing its team and expanding its media technology portfolio and capabilities through the acquisition of Divergent Media assets and investment in Colourlab.
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